Blog
Practical guides on CRM, sales, marketing and automation for growing businesses.
Digital Marketing
Around 75% of South Africans have Internet access, meaning 45 million people will likely Google you before ever interacting with your business. If you’ve invested in digital marketing, this will give you some peace of mind. If not, it might be a good time to consider growing your online presence. Why Bother With Digital Marketing…
BaseCloud CRM
A Microsoft-verified CRM system that can handle all your business emails automatically might just be the business process breakthrough you’ve been looking for. Introducing a system that not only filters your Microsoft emails into your client management system but assigns them to specific clients and sorts them automatically and accurately in your Outlook inbox. How…
Digital Marketing
Marketing your business in 2024 is a wild ride. That’s why it’s more critical than ever to distinguish your marketing strategy. With every business chasing similar goals, achieving meaningful ROI requires a shift to data-driven marketing. It’s time to move from surface-level metrics to those that drive real business growth. Traffic, conversions, and sales are…
BaseCloud CRM
With BaseCloud, you gain a partner who is dedicated tgetting you tangible results through expertly crafted Google Ads campaigns.
SEO
The internet is vast, with countless websites, each fighting for both Google’s and their clients’ attention. That’s why making your website stand out is more challenging than ever. Whether you’re a small business owner, or running an e-commerce platform, being noticed by your target audience can seem like an uphill battle. This is where the…
SEO
Search Engine Optimisation, or SEO, is the art and science of making your website more visible and attractive to search engines like Google. In today’s digital age, where the internet is saturated with websites, standing out in search results is crucial for any site’s success. This comprehensive guide delves into the intricacies of SEO, offering…
BaseCloud CRM
Send and receive WhatsApp messages from BaseCloud CRM, a uniquely South African CRM system. Why is this integration so important? So that you can streamline many business processes that take up valuable time from your staff so that your business becomes way more efficient. Not only this, but you will also enhance your customer experience,…
BaseCloud CRM
Missed sales calls represent lost opportunities, lost leads, and lost income. BaseCloud’s recent analysis reveals a concerning trend in South Africa: on average, 30% of incoming sales calls from potential clients go unanswered. This a shocking statistic and highlights how much South African businesses are losing out on potential new customers. What are the implications of…
Digital Marketing
Digital marketing can seem somewhat overwhelming, with new changes, updates and advancements happening faster than we can keep up with. To simplify things, we’ve compiled a comprehensive guide to a foolproof way to get started in digital marketing. We’ll outline and explore the key components of digital marketing and how to implement them effectively. Digital…
BaseCloud CRM
Most businesses that reject CRM software do so because of a bad past experience. Maybe the last demo was confusing, or a previous system sat unused for months. The objection is rarely about the technology itself. That reluctance is understandable. The CRM market is crowded, and choosing the wrong system wastes time and budget. Selling…
Sales
Are you looking for ways to boost your sales? If so, consider using CRM software. This powerful tool helps businesses unlock their sales potential by cultivating relationships with potential prospects and existing customers to ultimately increase their overall sales. BaseCloud is here to give you the full rundown of what CRM software is and how…
Sales
In the world of sales, people often use the terms ‘sales funnel’ and ‘sales pipeline’ interchangeably. However, they are not exactly the same thing and there is a fundamental difference between the two. Although both terms are used to describe the sales journey, they have different meanings. In this article, we will explore the differences…
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