4.98 Google rating

For hair salons, nail bars, lash studios and day spas

Salon CRM for Beauty Salons and Spas

Clients message the salon when they want an appointment. BaseCloud puts those messages in one inbox, lets an AI agent find a free slot with the right stylist and book it, then sends the reminder, the rebook nudge and the review request without anyone at the desk typing them.

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Booked over WhatsApp at 10 pm

Example workflowFrom first text to regular

Clients who love our CRM system

Feel free to ask them about us.

  • Galetti
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  • Intello Group

Every empty chair is time you can't sell twice. Most of them start with a missed message or a forgotten rebook.

Stylists have their hands in someone's hair when the phone rings. Booking requests arrive by text, WhatsApp and calls, and get answered between clients or after closing. A client skips Saturday without a word and the slot sits empty. Color clients who should be back in six weeks drift to eight, then ten, then to another salon.

What BaseCloud CRM solves

What a salon CRM should fix

  • Booking requests answered fast, even when every stylist is busy
  • Reminders that cut no-shows without the front desk calling around
  • No-shows offered a new time instead of being written off
  • Rebooking reminders timed to each service, from color to nails
  • Client preferences, formulas and allergies on the client record
  • Google reviews from clients who leave the chair happy

How it works

From the first message to a regular in the chair

Four jobs every salon handles each week, and how BaseCloud takes them on.

Bookings made by text, any hour

Clients text or WhatsApp the salon. An AI agent checks the stylist's calendar for free time, offers options and books the one they choose, or a staff member books it from the shared inbox.

  • The AI agent looks up existing clients by their phone number
  • Staff see every conversation in the inbox and can step in
  • Every booking lands in the stylist's Google or Outlook calendar

What you get

Built for the front desk and the chair

The BaseCloud tools salon and spa teams use most, in salon terms.

  • An AI agent that books appointments

    On WhatsApp and SMS it answers questions about services, finds open time on a stylist's calendar and books it.

  • One inbox for texts and WhatsApp

    Every client conversation in a shared inbox, assigned to the right stylist or the front desk and matched to the client.

  • WhatsApp Business built in

    Send reminders as approved templates, reply with photos of a finished look, and keep every message on the client.

  • Every stylist's calendar side by side

    Google and Outlook sync for each stylist, with a team overlay so the desk can see who has a free chair.

  • Formulas and preferences on file

    A Services table per client with date, stylist, color formula and notes, plus fields for allergies and patch-test dates.

  • Reviews that keep the book full

    Ask every happy client for a Google review and reply to each new one with AI or a saved response.

The BaseCloud difference

Built in, not bolted on

Calling, texting, WhatsApp, email, quoting, e-signature and automation are part of BaseCloud, not add-ons from other vendors. One login, one client record, and no connectors to keep alive between separate subscriptions.

  • Phone system
  • SMS
  • WhatsApp
  • Gmail / Microsoft 365
  • Workflow automation
  • Quotes & invoices
  • E-signature

Beauty Salons & Spas on BaseCloud

One new client, from first text to regular

This is an example setup for a hair salon, not a customer story. Each step is a standard workflow you can change to suit your menu.

Example workflow

A new color client at a five-chair hair salon

A new client sends a WhatsApp message at ten at night asking about balayage. Here is how the salon handles it while everyone is asleep.

  1. 1. Message answered

    The AI agent replies on WhatsApp, explains the service and asks whether they'd like a consultation or a full appointment.

  2. 2. Slot booked

    The agent finds free time with a color specialist, offers three options and books the one the client picks.

  3. 3. Reminder sent

    The day before, a Calendar Trigger sends a reminder with a note about the patch test.

  4. 4. Formula saved

    After the appointment the stylist adds the formula and products to the Services table, and the rebook-by date is set to six weeks.

  5. 5. Review requested

    That evening, the client gets a text with a link to leave a Google review.

  6. 6. Back on schedule

    Five weeks later a WhatsApp reminder goes out. The client replies and the AI agent books the next appointment.

Stylists stay with the client in the chair. The messages, reminders and rebooking happen without them.

We pride ourselves on 5-Star Service

4.98 Google rating

Read our reviews on Google

Moving to BaseCloud was the best decision we could have made. The onboarding process was very professional. … It is comforting knowing you have a team of professional, knowledgeable people at your disposal.

Pieter vd WaltPosted on Google

Excellent service, professional team. The best I ever worked with.

Sandra ViljoenPosted on Google

Very professional and helpful. They consistently go out of their way to assist wherever needed. I would highly recommend them.

Annelien BouillonPosted on Google

Very knowledgeable team that understands our market.

Alan FritzPosted on Google

Thank you BaseCloud for … helping me get up to speed with your platform so that we could help our client fully integrate with your CRM.

Julian WesselooPosted on Google

Great team and very knowledgeable. Patient, but they keep their fingers on the pulse. Highly recommend.

The Capital DistilleryPosted on Google

Thank you to the incredible BaseCloud team for all your hard work and support.

Belinda VD MerwePosted on Google

Brilliant company!

Pieter KoelewynPosted on Google

FAQ

Salon CRM questions

Can clients book themselves online?
No. BaseCloud has no web page where clients pick their own time. Clients book by sending a text or WhatsApp message, and an AI agent finds a free slot on the right stylist's calendar and books it, or your staff book it for them from the shared inbox.
Does BaseCloud replace my salon booking software?
There is no built-in connection to salon booking or point-of-sale software. Some salons run appointments in BaseCloud's calendar, others keep their existing system and use BaseCloud for messages, reminders and reviews. Client lists can come in by CSV import, and other data by webhook or the API.
How does BaseCloud help with no-shows?
Reminders go out automatically before each appointment by text or WhatsApp. When a client is marked as a no-show, a workflow offers them a new time, and a count on their record shows who misses often. You can also send a Stripe payment link for a deposit before long services.
Can we use WhatsApp and SMS from the same place?
Yes. Both arrive in one shared inbox and can be assigned to stylists or the front desk. For US numbers, BaseCloud handles 10DLC registration for texting. You stay responsible for client consent to receive messages.
Can we keep color formulas and allergy notes?
Yes. Add fields and a per-client table for services, formulas, products used and patch-test dates. Field-level permissions control which staff can see or edit them.
Will it work for a single chair or a large spa?
Yes. A solo stylist can run bookings and reminders from the BaseCloud Phone app. A larger salon or spa can add teams, a ring group for the front desk and reports by stylist.

Fewer empty chairs. More clients rebooked.

Tell us how your salon takes bookings today, and we'll show you text booking, reminders and rebooking running in BaseCloud.

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See it for yourself

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