Blog category
Google Ads
Google Ads can drive real growth, but common setup and optimization mistakes can quietly drain your budget. Here are the most frequent pitfalls and how to fix them. Don’t Send Traffic to Your Homepage Sending ad traffic to a generic homepage creates friction and confusion. Visitors should land on a page that matches their intent…
E-Commerce
Your Ads Work, Until You Stop Paying Every click is costing you. Meanwhile, competitors earning free organic traffic are outcompeting you on profit margins. If you’re spending thousands each month on paid ads to drive traffic to your product pages, the costs build up fast. The difference? Organic traffic doesn’t stop when your budget does.…
Digital Marketing
That clean graph with your 5 conversions? It’s incomplete. We have done the checking, and the actual number of conversions could be way higher, but the Overview Dashboard isn’t designed to show you everything. Let’s talk about the Google Ads Overview Dashboard, conversion discrepancies, and how BaseCloud stumbled across something Google doesn’t exactly highlight. The…
Digital Marketing
Google Ads management should convert browsers into buyers. Simple. Every single cent you spend should be working harder to see a return. At BaseCloud, we’re a Google Ads agency that is lead by engineers. Yes, you’ve heard that right. Engineers by trade who have translated those skills into optimising Google Ads campaigns. That is why…
BaseCloud CRM
A successful performance marketing strategy shouldn’t be some fancy document that collects digital dust. Think of it as your business’s roadmap from “Who are we again?” to actual profitable growth. Just like trying to assemble IKEA furniture without instructions, without a clear digital marketing strategy, you’re setting yourself up for frustration (and possibly failure). At…
BaseCloud CRM
As any marketing and sales team would know, leads can enter your sales funnel from anywhere (and we do mean anywhere). Google Ads, organic search, social media posts, branded vehicles, billboards, or even behind the bathroom stall. The real question is, if you don’t have a structured lead management system in place, how do you…
Digital Marketing
Understanding Google Ads benchmarks in South Africa is crucial for businesses to optimise for performance, targeting and ad spend.
Digital Marketing
Around 75% of South Africans have Internet access, meaning 45 million people will likely Google you before ever interacting with your business. If you’ve invested in digital marketing, this will give you some peace of mind. If not, it might be a good time to consider growing your online presence. Why Bother With Digital Marketing…
Digital Marketing
Marketing your business in 2024 is a wild ride. That’s why it’s more critical than ever to distinguish your marketing strategy. With every business chasing similar goals, achieving meaningful ROI requires a shift to data-driven marketing. It’s time to move from surface-level metrics to those that drive real business growth. Traffic, conversions, and sales are…
Google Ads
When you start a Google Ad Search campaign, everything starts with keywords. When you search for specific things in the search box of any search engine, such as Google, you are essentially using keywords. Google displays results, whether organic or paid, because they’re relevant to the words you search for in the search bar.…
Google Ads
Surprisingly, we have reviewed many Google Ads accounts where conversion tracking has not been set up. Upon looking at the account, I noticed that there is very little one can do to offer insights or make improvements without conversion tracking. After all, you are using digital marketing platforms and tools for one sole purpose: to…
Google Ads
Are you running Google Ads campaigns, and you are struggling to make it work for you? Maybe you’re reaching the wrong audience and struggling to identify where to improve your location targeting. Well, you are in luck, as these few tips can help you improve your Google Ads campaigns and iron out common issues that…
Calls, texts, WhatsApp, email, quotes and automation in one CRM. Live in 48 hours, with your data migrated and your team trained.
