Blog category
Google Ads
You spend thousands on Google Ads. Click-through rate looks fine. People click, but leads are scarce or expensive. You tweak keywords, adjust bids, even change agencies. Often, the ads aren’t the problem—the landing page is. Why Clicking Isn’t Enough A click costs money. What happens after the click determines your return. If someone searches for…
Google Ads
Imagine launching a Google Ads campaign with fully optimized keywords and compelling ad copy, but your cost per click (CPC) still isn’t where you need it. You might blame bids or ad quality, but the real culprit could be your website speed. Your Wallet Feels the Speed Here’s what often goes unnoticed: even a small…
Google Ads
Mastering the Art of Google Ads Landing Pages If your Google Ads get clicks but few conversions, your landing page is likely the problem. The post-click experience has a direct impact on performance, costs, and revenue. The Secret Sauce in Google Ads Performance Many advertisers fine-tune ad copy, budgets, and negative keywords, but overlook landing…
Google Ads
Google Ads can drive real growth, but common setup and optimization mistakes can quietly drain your budget. Here are the most frequent pitfalls and how to fix them. Don’t Send Traffic to Your Homepage Sending ad traffic to a generic homepage creates friction and confusion. Visitors should land on a page that matches their intent…
Google Ads
That clean graph with your 5 conversions? It’s incomplete. We have done the checking, and the actual number of conversions could be way higher, but the Overview Dashboard isn’t designed to show you everything. Let’s talk about the Google Ads Overview Dashboard, conversion discrepancies, and how BaseCloud stumbled across something Google doesn’t exactly highlight. The…
Google Ads
Google Ads management should convert browsers into buyers. Simple. Every single cent you spend should be working harder to see a return. At BaseCloud, we’re a Google Ads agency that is lead by engineers. Yes, you’ve heard that right. Engineers by trade who have translated those skills into optimising Google Ads campaigns. That is why…
BaseCloud CRM
As any marketing and sales team would know, leads can enter your sales funnel from anywhere (and we do mean anywhere). Google Ads, organic search, social media posts, branded vehicles, billboards, or even behind the bathroom stall. The real question is, if you don’t have a structured lead management system in place, how do you…
Google Ads
Understanding Google Ads benchmarks in South Africa is crucial for businesses to optimise for performance, targeting and ad spend.
Google Ads
With BaseCloud, you gain a partner who is dedicated tgetting you tangible results through expertly crafted Google Ads campaigns.
Google Ads
When you start a Google Ad Search campaign, everything starts with keywords. When you search for specific things in the search box of any search engine, such as Google, you are essentially using keywords. Google displays results, whether organic or paid, because they’re relevant to the words you search for in the search bar.…
Google Ads
Surprisingly, we have reviewed many Google Ads accounts where conversion tracking has not been set up. Upon looking at the account, I noticed that there is very little one can do to offer insights or make improvements without conversion tracking. After all, you are using digital marketing platforms and tools for one sole purpose: to…
Google Ads
Are you running Google Ads campaigns, and you are struggling to make it work for you? Maybe you’re reaching the wrong audience and struggling to identify where to improve your location targeting. Well, you are in luck, as these few tips can help you improve your Google Ads campaigns and iron out common issues that…
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