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Business texting

SMS CRM: two-way business texting on the client record

Text customers from your business numbers, reply from a shared inbox and send bulk messages with templates. In the US, BaseCloud registers your brand and campaign for 10DLC, and links your numbers when the carriers approve.

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See pricing · Every feature is on every plan.

At a glance

  • Two-way texting from your business numbers
  • Bulk texts with templates
  • A shared inbox with assignment
  • US 10DLC registration managed for you
  • An optional AI agent that replies

The problem

Texts from personal phones leave no record

Customers often prefer a quick text to a phone call. When your team texts from their own phones, the conversation leaves with them, and unregistered business texts may not arrive at all.

  • Personal numbers

    Customers save a rep's cell number. When the rep leaves, the conversation goes too.

  • Unregistered texts get filtered

    US carriers filter business texts from unregistered numbers, and 10DLC registration is confusing to do yourself.

  • Nobody else sees the thread

    A manager can't see what was said or step in when a customer is waiting for an answer.

  • The same message, typed again

    Reminders and follow-ups are retyped by hand instead of sent from a template or a workflow.

How it works

Live with business texting in four steps

  1. Choose your numbers

    Text from the same local numbers you call from, or add new ones.

  2. BaseCloud registers you for 10DLC

    In the US, BaseCloud submits your brand and campaign registration. Carriers must approve business texting first, usually within one to two weeks. Calling works from day one.

  3. Numbers are linked on approval

    When the campaign is approved, BaseCloud links your numbers to it, so your texts go out as registered business traffic.

  4. Text from the CRM

    Send one-to-one texts from the client record, reply from the shared inbox, or send to many clients at once with a template.

What it does

Everything you need to text customers properly

Texting sits beside calls, email and WhatsApp on each client, and every message is logged to the record automatically.

  • Two-way SMS

    Send and receive texts from your business numbers. Each message is logged to the client.

  • Bulk SMS

    Filter your client list and send to everyone in it at once, with a template so each message is personalized.

  • Text templates

    Save the messages you send most, so the whole team uses the same wording.

  • Per-number routing

    Decide who receives the replies to each of your numbers.

  • Shared chat inbox

    Text and WhatsApp threads share one inbox. Assign threads to people, let new threads tag themselves to the right client, and pick up unclaimed threads from a queue.

  • Managed 10DLC registration

    BaseCloud handles brand and campaign registration with US carriers and links your numbers on approval. Carrier registration fees are passed through at cost.

  • Texts in workflows

    The SMS action sends texts from any workflow, such as reminders, confirmations and missed-call text-backs. The Text Message Received trigger starts a workflow when a customer texts in.

  • AI replies, if you want them

    An AI chat agent can answer texts using the conversation so far, look up the client and book a meeting.

Pricing

What it costs

Every feature is included on every plan. Usage is billed on what you actually use, at published rates. See plans and every rate on the pricing page.

  • Texting

    $0.02 per text

    Business texting through BaseCloud, tied to each client’s record. Per 160-character segment.

Please note

  • Your subscription covers the full platform and unlimited clients.
  • Communication and AI are billed on actual usage, at transparent published rates.
  • Usage is billed monthly in arrears, itemized on your invoice.
  • Carrier registration fees for business texting are passed through at cost.

One platform

Texting works with every other channel

Texts share the client record and the inbox with your other channels, and automation can send them for you.

Popular with

Learn more

Step-by-step docs

See every BaseCloud CRM feature

FAQ

Questions buyers ask

What is 10DLC, and do I need it?
10DLC is the US carrier system for business texting from ordinary 10-digit local numbers. Carriers want businesses to register a brand and a messaging campaign before their texts are delivered reliably. If you text US customers, you need it, and BaseCloud manages the registration for you.
How long does 10DLC approval take?
US carriers usually approve within one to two weeks. Texting from your numbers starts when the campaign is approved. Calling works from day one.
Can I text from my existing business number?
Yes, once the number is on BaseCloud. Port it in or use a new local number. When it's linked to your approved campaign, you can call and text from it.
Can I send bulk text messages?
Yes. Filter your clients in the CRM and bulk send, or send from a workflow. Templates keep the wording consistent. Texts are billed per 160-character segment.
Where do customer replies go?
Into the shared chat inbox and onto the client record. Threads can be assigned to a person, and new threads are matched to the right client.
Can texts be sent automatically?
Yes. Any workflow can send a text, so appointment reminders, quote follow-ups and missed-call text-backs run without anyone remembering to send them. See CRM automation.
Does texting work outside the US?
Yes. Two-way and bulk texting also work in South Africa. 10DLC registration only applies to US numbers.

Give every customer text a home

Book a demo to see two-way texting, the shared inbox and bulk sends, or start a free trial.

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