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The BaseCloud blog

Practical guides on CRM, sales, marketing and automation for growing businesses.

WordPress tips and tricks

Website Development

WordPress Tips & Tricks

If you’re considering starting your own blog or creating a website for your business, WordPress is often recommended over other website building platforms. As a website developer myself, I agree that WordPress is the world’s most popular content management system (CMS) and is known for its quality themes, plugins, tools, and user-friendly interface. However, building…

August 25, 2021 · 3 min read

Digital Marketing 101

Digital Marketing

A Quick Breakdown of Digital Marketing

Digital marketing refers to any form of marketing done over the Internet. It encompasses many aspects of online marketing, such as Search Engine Optimisation (SEO) and Display remarketing. With SEO, businesses can optimise their websites to rank higher in search engines. In contrast, with Display remarketing, businesses show ads to people who have viewed their…

August 23, 2021 · 3 min read

Run your whole business from one client record

Calls, texts, WhatsApp, email, quotes and automation in one CRM. Live in 48 hours, with your data migrated and your team trained.