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WhatsApp Business

A WhatsApp CRM your whole team can answer from

Connect your WhatsApp Business number through Meta's official Cloud API, right from BaseCloud settings. Messages arrive in a shared inbox next to your texts, are matched to the client, and can be answered by your team or by an AI agent.

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See pricing · Every feature is on every plan.

At a glance

  • The official WhatsApp Business Cloud API
  • Embedded set-up from settings
  • One shared inbox for WhatsApp and SMS
  • An AI agent that replies and books meetings
  • Templates, text and media from workflows

The problem

WhatsApp on one phone doesn't scale

WhatsApp is how many customers want to talk to a business. Run it from one shared phone or the WhatsApp Business app, and a growing team hits a wall quickly.

  • One phone, many people

    Only whoever holds the phone can reply, and nobody else can see the conversation.

  • Chats aren't linked to clients

    Messages live in WhatsApp, not on the client record with the calls, emails and quotes.

  • Slow replies after hours

    Messages that arrive at night wait until morning, and the lead moves on.

  • Everything typed by hand

    Reminders, confirmations and follow-ups are sent one at a time, when someone remembers.

How it works

Connect WhatsApp in four steps

  1. Connect your number

    Use the embedded set-up in BaseCloud settings to connect a WhatsApp Business account through Meta's Cloud API.

  2. Meta reviews the account

    Meta checks the business account. You can use the rest of the CRM while that completes.

  3. Messages land in the inbox

    Incoming WhatsApp messages arrive in the shared chat inbox, matched to the client and ready to assign.

  4. Reply, automate or hand to AI

    Reply from the inbox, send templates and media from workflows, or let an AI chat agent handle the first reply.

What it does

WhatsApp, run like the rest of your business

BaseCloud uses Meta's official WhatsApp Business Cloud API, so you're not relying on a phone left on someone's desk. Here's what that gives your team.

  • WhatsApp Business Cloud API

    Send and receive WhatsApp messages through Meta's official API, connected from BaseCloud settings with embedded set-up.

  • Shared chat inbox

    WhatsApp and text threads in one inbox. Assign threads to people, let new threads tag themselves to the right client, and work the queue of unclaimed threads.

  • Templates, text and media

    Send approved message templates, free-form text and media from the CRM or from a workflow.

  • AI chat agent

    An AI agent replies on WhatsApp using the conversation so far, looks up the client and books meetings in your calendar. You write its instructions and choose the AI model.

  • WhatsApp in workflows

    The WhatsApp Message Received trigger starts a workflow when a message arrives, and the WhatsApp Business action sends one, for reminders, confirmations and follow-ups.

  • Routing and assignment

    Send new conversations to the right person, in the inbox or with the Assign Chat Thread action in a workflow.

  • Already using WATI?

    BaseCloud also connects to WATI, with five WATI operations in the workflow builder, so you can keep your WATI set-up.

Pricing

What it costs

Every feature is included on every plan. Usage is billed on what you actually use, at published rates. See plans and every rate on the pricing page.

  • WhatsApp

    $0.0076 from, per message

    Business WhatsApp messaging through BaseCloud, tied to each client’s record. The rate depends on the type of message:

    • Marketing (promotions, offers, newsletters): $0.0379 per message
    • Utility (appointment reminders, order and invoice updates): $0.0076 per message
    • Authentication (one-time passwords and login codes): $0.0076 per message
    • Authentication, international: $0.0200 per message
    • Service (replies when a customer messages you first): charged at about the Utility rate

    Rates shown are for messages to South African numbers. Rates for other countries are available on request.

Please note

  • Your subscription covers the full platform and unlimited clients.
  • Communication and AI are billed on actual usage, at transparent published rates.
  • Usage is billed monthly in arrears, itemized on your invoice.
  • Carrier registration fees for business texting are passed through at cost.

One platform

WhatsApp alongside every other channel

WhatsApp shares the inbox with texts and the client record with calls, email and quotes. These features work hand in hand with it.

Popular with

Learn more

Step-by-step docs

See every BaseCloud CRM feature

FAQ

Questions buyers ask

Does BaseCloud use the official WhatsApp API?
Yes. BaseCloud connects to Meta's WhatsApp Business Cloud API. You connect your account with embedded set-up from BaseCloud settings.
Can several people answer the same WhatsApp number?
Yes. Messages come into a shared chat inbox. Threads can be assigned to a person, and unclaimed threads wait in a queue for whoever is free.
Can AI answer WhatsApp messages?
Yes. An AI chat agent can reply using the conversation so far, look up the client and book a meeting. You write its instructions and choose the model, and you decide which conversations it handles. More on AI in BaseCloud.
What does WhatsApp messaging cost?
Messages are billed per message, at a rate that depends on the message type: marketing, utility or authentication, with service replies charged at about the utility rate. See the rates on this page and the pricing page. In South Africa, WhatsApp Business API access is included in every package.
Can I send WhatsApp messages automatically?
Yes. The WhatsApp Business action sends templates, text and media from any workflow, for example appointment reminders or a message when a quote is ready.
We already use WATI. Can we keep it?
Yes. BaseCloud connects to WATI as well as to the WhatsApp Business Cloud API directly, so you can choose either.
Does the inbox include Facebook Messenger or Instagram?
No. The shared chat inbox covers WhatsApp and text messages. Facebook Messenger and Instagram direct messages aren't connected.

Put WhatsApp where your team works

Book a demo to see the shared inbox and an AI agent replying on WhatsApp, or start a free trial.

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