Blog
Practical guides on CRM, sales, marketing and automation for growing businesses.
Events
Sandton Convention Centre | 9 September 2025 Day 1 of Leaderex 2025 was electric. From the moment the Sandton Convention Centre doors opened, thousands of leaders, entrepreneurs, and innovators poured in, ready to engage with the ideas shaping South Africa’s future. For BaseCloud, this wasn’t just another event; it was a chance to show up,…
BaseCloud CRM
With BaseCloud, you gain a partner who is dedicated tgetting you tangible results through expertly crafted Google Ads campaigns.
Digital Marketing
97% of people check a company’s online presence before deciding to visit their business. If they can’t find you online, you’ve lost them before they even knew you existed (and they’ll end up at your competitor instead). If you don’t want this to happen to your business, then you will need to start making use…
BaseCloud CRM
A successful performance marketing strategy shouldn’t be some fancy document that collects digital dust. Think of it as your business’s roadmap from “Who are we again?” to actual profitable growth. Just like trying to assemble IKEA furniture without instructions, without a clear digital marketing strategy, you’re setting yourself up for frustration (and possibly failure). At…
Events
Growth & Giving Back On 6 June 2025, BaseCloud hit the green at Wingate Park Country Club for an unforgettable Golf Day, not just for the fun, fierce competition, and fantastic vibes, but because every single swing supported a greater mission: conservation. This event was a reminder that growth means giving back. This year, all…
BaseCloud CRM
As any marketing and sales team would know, leads can enter your sales funnel from anywhere (and we do mean anywhere). Google Ads, organic search, social media posts, branded vehicles, billboards, or even behind the bathroom stall. The real question is, if you don’t have a structured lead management system in place, how do you…
Events
Powerful Connections & Transformational Learning The BNI National Conference held this past weekend in the picturesque Cape Winelands was nothing short of extraordinary. Surrounded by the beauty of vineyards and mountains, members from across South Africa—and even globally—gathered not only to celebrate what BNI represents, but to unlock deeper insights into leadership, connection, and business…
BaseCloud CRM
Customer Relationship Management (CRM) refers to the strategy and technology used to manage all your interactions with current and potential customers.
BaseCloud CRM
BaseCloud CRM turns customer data and interactions into meaningful customer relationships through thoughtful, human-centred business systems.
Digital Marketing
Understanding Google Ads benchmarks in South Africa is crucial for businesses to optimise for performance, targeting and ad spend.
BaseCloud CRM
Delaying the adoption of Customer Relationship Management (CRM) software can be costing you big time.
BaseCloud CRM
Implement BaseCloud CRM to improve your sales team's performance.
Calls, texts, WhatsApp, email, quotes and automation in one CRM. Live in 48 hours, with your data migrated and your team trained.
