Kriel Care Specialists started as a passion project: one founder, a phone full of WhatsApps and a little notebook to keep track of it all. In their industry, every enquiry is urgent. It’s a family who needs care for a parent or loved one who had a fall yesterday, and the first person to call back is usually the one they trust.
Kriel Care’s biggest fear about a CRM was losing the personal touch. Three years later, BaseCloud CRM is what lets them give it: WhatsApp, calls and automation in one place, so they get back to families faster and the whole team stays on the same page.
“We win so many clients because we're the first call coming in. With BaseCloud we don't lose the personal touch. BaseCloud enables us to give the personal touch.”
Transcript
Kriel Care started as a passion project. It was never meant to become a big business. I was a one-man band. I did everything myself. Leads came in as WhatsApps and phone calls, and I handled it all manually. I'm not a big Excel person at all, so that wasn't happening either. I kept a little notebook and tracked everything myself. But can you imagine? So much just fell through the cracks.
That was a big deal for me, because one of our core values at Kriel Care is the personal touch. I was so scared that a CRM and automation would make us lose that personal touch.
And now, three years later... wow, it's been three years. Now when I look at the new features, I say: we need to automate. We're still in the business of caring for people. That personal touch is still there. But we need to automate a lot, to make sure we're changing lives.
We win so many clients because we're the first call coming in. We're the fastest to respond. With BaseCloud we don't lose the personal touch. BaseCloud enables us to give the personal touch. People always say: wow, thank you for getting back to us so quickly. Because in our industry, it's urgent. People aren't shopping for wedding dresses. They need care for a parent or loved one who had a fall yesterday. So it's very urgent.
Dean's attitude and the way he treats people is one of the best I've ever seen. I really appreciate that you understand the essence of entrepreneurship. And you're willing to work with us to get our business where it needs to be. I think it's brilliant. It's amazing.
Really, it's a growth tool. Want to grow your business? Use the Meta Ads side. Use the Google Ads side. Want to systemise your business? Great. Built-in WhatsApp, Call Connect, DocuSign, Teams... it's all there for you.
Kriel Care is a passion project that became a whole business. What BaseCloud does for us is let us communicate effectively with people who need help. And that makes the biggest difference. I have a brilliant team working with me, and BaseCloud is what brings us together and keeps us on the same page. For me personally, it's been a game changer.
I'm a very passionate founder and business owner, and the work we do is very important to me and my team. We were very scared that technology and systems would take away our personal touch. But I would recommend BaseCloud to any service-based business that wants to keep its personal touch, but wants to manage its leads and convert clients the quickest.
In the end, the business world has changed. The competition has changed completely. If you're not one step ahead of your competitors at all times, you're lagging behind. BaseCloud keeps Kriel Care one step ahead.
See how BaseCloud CRM works for medical practices.
