Pricing
BaseCloud CRM pricing
Three plans, sized by how many people use the CRM. Every plan includes every feature and unlimited clients. Calls, texts, WhatsApp and AI are billed on what you use, at the rates on this page.
Plans
Pick the plan that fits your team
Foundation
Small teams ready to stop losing leads. Every tool the bigger tiers have, sized for your team.
R4,166$583/ month
R4,999$699/ month
R49,990$6,990 billed yearly · 2 months free
billed monthly
Up to 5 users
Additional users R1,500$200 per user per month
Upgrade to Growth or Dominate anytime
Foundation gets your team up to 5 users on the complete platform. When you outgrow the seat count, you upgrade: no re-onboarding, no data migration, no penalties. Everything you’ve built (automations, data, integrations, phone numbers) moves with you to Growth or Dominate.
Growth
Most popular
Growing businesses running sales and operations in one place. Add priority support to the complete platform.
R8,333$1,083/ month
R9,999$1,299/ month
R99,990$12,990 billed yearly · 2 months free
billed monthly
Up to 15 users
Additional users R1,500$200 per user per month
Priority support queue
Your support requests jump the queue. Faster response times, dedicated priority routing, and direct escalation paths for time-sensitive issues. Foundation gets standard email and phone support; Growth and Dominate get priority.
Upgrade to Dominate anytime
When you outgrow 15 users, you move up to Dominate: no re-onboarding, no data migration, no penalties. Everything you’ve built moves with you.
Dominate
Established teams that live in their CRM. No user caps, no seat counting: the whole team on one system.
R20,833$2,499/ month
R24,999$2,999/ month
R249,990$29,990 billed yearly · 2 months free
billed monthly
Unlimited users
Priority support queue
Your support requests jump the queue. Faster response times, dedicated priority routing, and direct escalation paths for time-sensitive issues. Foundation gets standard email and phone support; Growth and Dominate get priority.
Unlimited team members (no seat count)
No user caps, no seat counting, no per-user add-on fees. Add every person in your business to BaseCloud (sales, operations, finance, admin) at the flat monthly Dominate rate.
Every plan includes
Every feature, on every plan
No feature tiers and no add-ons to unlock. Each of these is part of every BaseCloud CRM plan.
Phone system
Browser and mobile calling, numbers, IVR, ring groups and transfers.Call recording and AI summaries
Every call recorded, transcribed and summarized on the client record.Call tracking
Tracking numbers in 15 countries that show which ad made the phone ring.Call Connect
Rings your rep the moment a web form arrives and connects them to the lead.Business texting (SMS)
Two-way and bulk texting, with US 10DLC registration handled for you.WhatsApp CRM
WhatsApp Business in a shared inbox, with an AI agent that can reply.Email tracking and shared inboxes
Gmail and Microsoft 365 sync, open tracking, team inboxes and email rules.AI CRM
AI agents with tools, call summaries and AI search, on the model you choose.Automation workflows
A visual workflow builder with 15 triggers and 49 actions.Quotes and invoicing
Quotes, invoices, recurring billing, a pricebook and online payment.E-signature and PDF tools
Send documents for signature with signing order, passcodes and an audit trail.Lead tracking and attribution
UTM capture, forms, Facebook Lead Ads and conversions sent back to your ads.Google reviews and local rank
Act on every new Google review and track your Google Maps ranking.
Onboarding
The 48-Hour Switch: done for you, live in 48 hours
We set up your numbers and call flows, custom fields and automations, import your data, connect your email and train your team. Carrier steps that take longer, like US texting registration and number ports, finish in the background.
R7,500$1,500 one-time onboarding
Waived on a two-year commitment.
Start free trialWhat’s included in the 48-Hour SwitchUsage pricing
You only pay for what you use
Your subscription covers the platform. Communication, AI and storage are billed on actual usage, at these published rates.
Calling
R1.06 per minute
Every call is recorded and transcribed, logged to the relevant client record.
Texting
R0.35 per SMS
Business texting through BaseCloud, tied to each client’s record. Per 160-character segment.
Emails
R0 per email
Emails via BaseCloud are free. Send as many as your business needs, no per-email fees.
AI usage
R0.033 per 1,000 tokens
AI is used to categorize and sort emails to the respective clients and projects, which uses tokens. AI automation tasks, if used, also use tokens.
File storage
R15 per GB
Cloud storage for documents, call recordings, and file attachments tied to client records. Rounded up to the nearest GB, billed monthly.
Additional VoIP numbers
R475 per month per number
Each SA package includes 1 VoIP number (standard or tracking). Both standard 10-digit and tracking numbers available.
Additional users
R1,500 per user per month
Need more users than your package includes, but not ready to upgrade? Add extra users to Foundation or Growth at R1,500 per user per month. Each additional user gets full access to the platform.
WhatsApp
R0.12 from, per message
Business WhatsApp messaging through BaseCloud, tied to each client’s record. The rate depends on the type of message:
- Marketing (promotions, offers, newsletters): R0.62 per message
- Utility (appointment reminders, order and invoice updates): R0.12 per message
- Authentication (one-time passwords and login codes): R0.12 per message
- Authentication, international: R0.32 per message
- Service (replies when a customer messages you first): charged at about the Utility rate
Rates are for messages to South African numbers. Rand amounts are approximate and move with the USD exchange rate.
Please note
- Your subscription covers the full platform, unlimited clients, the WhatsApp Business API, and one VoIP number.
- Everything else is billed on actual usage, at the same transparent rates on every package.
- Usage is billed monthly in arrears, itemized on your invoice.
Calling
$0.14 per minute
Every call is recorded and transcribed, logged to the relevant client record. (International rates on request.)
Texting
$0.02 per text
Business texting through BaseCloud, tied to each client’s record. Per 160-character segment.
VoIP numbers
$10 per month per number
Standard 10-digit business numbers. Porting a number in is free; porting out is $20.
Additional users
$200 per user per month
Need more users than your package includes, but not ready to upgrade? Add extra users to Foundation or Growth at $200 per user per month. Each additional user gets full access to the platform.
AI usage
$0.002 per 1,000 tokens
AI is used to categorize and sort emails to the respective clients and projects, which uses tokens. AI automation tasks, if used, also use tokens.
Every email synced from Gmail or Outlook is processed by BaseCloud’s AI and matched to the right contact, company and deal, even forwarded threads. It runs automatically and is billed at the AI usage rate.
File storage
$0.80 per GB
Cloud storage for documents, call recordings, and file attachments tied to client records. Rounded up to the nearest GB, billed monthly.
WhatsApp
$0.0076 from, per message
Business WhatsApp messaging through BaseCloud, tied to each client’s record. The rate depends on the type of message:
- Marketing (promotions, offers, newsletters): $0.0379 per message
- Utility (appointment reminders, order and invoice updates): $0.0076 per message
- Authentication (one-time passwords and login codes): $0.0076 per message
- Authentication, international: $0.0200 per message
- Service (replies when a customer messages you first): charged at about the Utility rate
Rates shown are for messages to South African numbers. Rates for other countries are available on request.
Please note
- Your subscription covers the full platform and unlimited clients.
- Communication and AI are billed on actual usage, at transparent published rates.
- Usage is billed monthly in arrears, itemized on your invoice.
- Carrier registration fees for business texting are passed through at cost.
Customer Success Manager
A BaseCloud expert who works on your account hands-on: building automations, refining your set-up and flagging problems in your data. Billed per hour with a four-hour monthly minimum.
R2,300$70 per hour
Talk to salesFAQ
Pricing questions
How much does BaseCloud CRM cost?
Foundation is $699 (R4,999 in South Africa) a month for up to 5 users; Growth is $1,299 (R9,999 in South Africa) a month for up to 15 users; Dominate is $2,999 (R24,999 in South Africa) a month for unlimited users. Paying yearly costs 10 times the monthly price, so you get two months free. Calls, texts, WhatsApp, AI and storage are billed on what you use.
Is every feature included on every plan?
Yes. Every plan includes the complete platform and unlimited clients. The plans differ by how many users they include, and Growth and Dominate get priority support.
What is usage billing?
Your subscription covers the platform. Calling, texting, WhatsApp messages, phone numbers, AI usage and file storage are billed monthly in arrears on what you actually used, at the published rates, and itemized on your invoice.
How much is an extra user?
$200 (R1,500 in South Africa) per user per month on Foundation or Growth. Dominate includes unlimited users, so there is nothing to add.
What does onboarding cost?
The 48-Hour Switch is a one-time $1,500 (R7,500 in South Africa). Waived on a two-year commitment. It covers a kickoff session, your phone numbers and call flows, custom fields, data import, automations built for you, email connection and team training.
Can I change plans later?
Yes. Move up a plan whenever you need more users, with no re-onboarding, no data migration and no penalties. Everything you’ve built moves with you.
How does annual billing work?
Annual plans are billed in advance at 10 times the monthly rate: two months free. Commit for two years and you get four months free in total, and the 48-Hour Switch onboarding fee is waived.
Do prices include tax?
No. US prices are in US dollars and exclude sales tax, which is added where it applies. South African prices are in rand and exclude VAT.
Can someone help us build and run the CRM after onboarding?
Yes. A Customer Success Manager works on your account hands-on, building automations and refining your set-up, at $70 (R2,300 in South Africa) an hour with a four-hour monthly minimum. The same rate applies to ad-hoc work.
Try it before you choose a plan
Start a free trial, or book a demo and we’ll recommend the plan that fits your team.