LawnPro is the franchisor behind the LawnPro lawn care franchises in South Africa, run from its head office in Pretoria, where Richard Erasmus and Annelien Bouillon work. For 30 years it has looked after residential lawns: weeds, insects, diseases and fertilisation. Before BaseCloud there were no automated systems, so enquiries were hard to keep up with, especially over weekends, and mistakes slipped through.
Now LawnPro Head Office runs BaseCloud CRM as its franchise CRM. Every WhatsApp and email sits in one place, and automation handles much of the work, including weekend enquiries, where an AI agent talks to customers in a natural way. LawnPro says its enquiries are up more than 300% over the last year, it closes 80 to 90% of the enquiries that come through the CRM, and the automation does the work of another employee at a fraction of the cost.
“We've increased our enquiries by more than 300% over the last year. We are closing anything between 80 and 90% of all the enquiries that come through the CRM system.”
Transcript
We've increased our enquiries by more than 300% over the last year. We are closing anything between 80 and 90% of all the enquiries that come through the CRM system.
Hi guys, I'm Richard. Yes, we are LawnPro, LawnPro Head Office. We're the franchisor of all the LawnPro franchises out there. We've been offering services for the last 30 years on residential lawns, looking after weeds, insects, diseases and fertilisation.
Before we started with BaseCloud, we didn't have automated systems, which made it difficult for us, especially over weekends, to manage the enquiries that we do get. Since we've been using BaseCloud and the CRM system, the system has automated a lot of our work, made it easier for the staff to manage the enquiries, and it also eliminated a lot of mistakes, human errors that did occur.
I think the CRM is very good because everything is in one place. You don't have to check your WhatsApp and your emails. Everything is in one place. That's what I'd say is the best thing. And if I can just add a little bit, I think the automation just makes it so much easier.
The automation also eliminates human error, but it saves a lot of time. And from a business owner's point of view, it replaced another employee at a fraction of the cost.
I think the positive thing I can say is that BaseCloud works with you. If you've got certain things in your company that you're already implementing, but you want the BaseCloud system to incorporate with other systems you're already using, BaseCloud's always been prepared to listen and to see how we can accommodate each other. I think that's the nice positive. And if we get all our systems in place, eventually the BaseCloud system might just take over everything we currently have.
We had this discussion last week, and I really can't think of anything. At this stage, there's absolutely nothing we can think of to improve on. We have had discussions in the past about how we can incorporate our current systems with BaseCloud. We're a specialised company with specialised services. So I think once that's done, and I know BaseCloud is working on getting the systems in place, I think then we're all set. The BaseCloud system really, really works great. And we're extremely happy that you're prepared to listen to our queries and to help us sort out issues.
One thing I didn't mention earlier was automation when it comes to enquiries, especially over weekends when staff members are not available. Having a system in place that sounds natural when the AI talks to a customer, it's really great to see. I was so surprised when I saw that the first time. And we are closing a lot more leads or deals that come through the automated side, deals that we probably would have lost to opposition companies. But since we've been using the system, and we've really done our homework on how to set it up, we are closing anything between 80 and 90% of all the enquiries that come through the CRM system.
Most definitely. The professional service that you get, the expert advice that you get, the people that work for BaseCloud, they really are interested in your business, and they are interested in growing your business with you.
I can highly recommend BaseCloud to anyone. It's just been a pleasure working with the team.
BaseCloud is the way to go. You'll be surprised. I can guarantee you any new business and any existing business that wants to make a change and improve profits, I would highly recommend BaseCloud to anybody.
Every single thing that we wanted to achieve, we've achieved over the last year and a half since we tied up with BaseCloud. We're extremely happy and we look forward to working with you in the future. It's really been great, and I can just see positive things coming out of this in the next 20 years. If we have to work together for 20 years, we're more than prepared to do that.
See how BaseCloud CRM works for landscapers and lawn care companies, pest control companies and franchise brands.
