GoHighLevel pricing starts at $97 a month for the Starter plan, $297 for Unlimited and $497 for Agency Pro, each with unlimited users and contacts. Those numbers are accurate. They are also only part of the bill, because texts, calls, email, AI and several add-ons are charged on top.
This guide sets out every charge, with worked examples so you can estimate your own cost. GoHighLevel is also written Go High Level, HighLevel or GHL, and all four names mean the same product. Prices were last checked on October 7, 2026 against HighLevel’s own pricing page and billing guides.
A note on bias. We make BaseCloud CRM, which competes with HighLevel for some customers. Every HighLevel figure here comes from HighLevel’s published pages, linked at the end, and our own product is covered in one clearly marked section.
GoHighLevel pricing at a glance
| Plan | Monthly | Yearly | Saved by paying yearly | Sub-accounts | Users and contacts |
|---|---|---|---|---|---|
| Starter | $97 | $970 | $194 | 3 | Unlimited |
| Unlimited | $297 | $2,970 | $594 | Unlimited | Unlimited |
| Agency Pro | $497 | $4,970 | $994 | Unlimited | Unlimited |
| Enterprise | Custom | Custom | Unlimited | Unlimited |
Every plan comes with a 14-day free trial. Some partner links advertise a longer one.
A sub-account is a separate workspace. An agency uses one per client. A single business needs only one, or one per location.
What each GoHighLevel plan includes
Starter, $97 a month. The full CRM, pipelines, calendars, funnels and websites, email and text marketing, workflows and reputation tools, for up to three sub-accounts. This is the plan for a single business.
Unlimited, $297 a month. Everything in Starter with unlimited sub-accounts, API access, and the ability to pass phone and email costs on to clients at cost. This is the plan for an agency with four or more clients.
Agency Pro, $497 a month. Everything in Unlimited plus SaaS Mode, which lets an agency resell HighLevel under its own brand, create client accounts automatically and add a markup to usage. It also adds advanced API access and agent reporting.
Enterprise, custom price. For high-volume businesses and large agencies.
Usage fees: texts, calls and email
HighLevel’s phone service, LC Phone, bills usage on top of every plan. These are the US rates from HighLevel’s billing guide, last updated on September 29, 2026.
| Item | Rate |
|---|---|
| Local phone number | $1.15 a month |
| Toll-free number | $2.15 a month |
| Text message (SMS), sent or received | $0.00747 per segment |
| Carrier fee per text | About $0.0035 (AT&T) to $0.005 (Verizon) |
| Picture message (MMS), sent | $0.022 |
| Outbound call | $0.0166 a minute |
| Inbound call | $0.01165 a minute |
| Inbound toll-free call | $0.0198 a minute |
| Call recording | $0.0025 a minute |
| Call transcription | $0.024 a minute |
| Answering machine detection | $0.0075 a call |
| $0.675 per 1,000 emails | |
| Email verification | $2.50 per 1,000 checks |
A text segment is 160 characters, so a long message counts as two or three. With the carrier fee, one text costs a little over one cent.
A2P 10DLC registration fees
US carriers require every business that texts from a local number to register. HighLevel lists a one-time fee of $22.50 and a monthly campaign fee of $1.50 to $10.50 for low-volume senders. You complete the registration yourself inside the platform.
GoHighLevel AI pricing
HighLevel’s AI features, sold as AI Employee, have three options per sub-account:
| Option | Price | What you get |
|---|---|---|
| Pay per use | No subscription | Billed by usage |
| AI Employee Growth | $50 a month | 1,000 conversation responses and 100 voice minutes |
| AI Employee Unlimited | $97 a month | No caps |
The price applies to each sub-account that has it switched on:
- Starter with AI Employee Growth: $147 a month
- Starter with AI Employee Unlimited: $194 a month
- Unlimited with AI Employee Growth on five client accounts: $547 a month
- Agency Pro with AI Employee Unlimited on five client accounts: $982 a month
Workflow fees
Standard workflow steps are included. Premium actions and triggers cost $0.01 per execution, or you can buy a monthly bundle:
| Bundle | Monthly price | Executions included | Each extra execution |
|---|---|---|---|
| Starter | $10 | 10,000 | $0.008 |
| Growth | $25 | 30,000 | $0.006 |
| Scale | $50 | 65,000 | $0.004 |
GoHighLevel add-ons
| Add-on | Monthly price |
|---|---|
| $10 per sub-account, plus message fees | |
| WordPress hosting | From $10 per site |
| Branded client portal app | $49 |
| Dedicated email IP | $59 each |
| SEO tool | $79 |
| HIPAA compliance | $297 |
| White-label mobile app | $497 |
| Premium support | $500 |
GoHighLevel white label and SaaS pricing
White-labeling is what the top plan is for. On Agency Pro ($497 a month) an agency can sell HighLevel under its own name, set its own prices and mark up texts, calls and email. Two add-ons usually go with it: the white-label mobile app at $497 a month and the branded client portal at $49 a month.
Agency Pro with the white-label mobile app costs $994 a month before a single client is billed, or $11,928 a year.
What a real GoHighLevel bill looks like
Three worked examples, using the rates above and a text cost of $0.0115 per segment including the carrier fee.
A single business with light usage
| Item | Monthly cost |
|---|---|
| Starter plan | $97.00 |
| One local number | $1.15 |
| 800 texts | $9.20 |
| 500 outbound call minutes | $8.30 |
| 5,000 emails | $3.40 |
| 10DLC campaign fee | About $5.00 |
| Total | About $124 |
A single business with heavy usage
| Item | Monthly cost |
|---|---|
| Starter plan | $97.00 |
| Two local numbers | $2.30 |
| 4,500 texts | $51.75 |
| 1,500 outbound call minutes | $24.90 |
| Recording and transcription on those calls | $39.75 |
| 20,000 emails | $13.50 |
| AI Employee Growth | $50.00 |
| Workflow bundle | $10.00 |
| 10DLC campaign fee | About $5.00 |
| Total | About $294 |
Over a year that is about $3,500, more than three times the $970 annual plan price.
An agency reselling to ten clients
| Item | Monthly cost |
|---|---|
| Agency Pro plan | $497 |
| White-label mobile app | $497 |
| AI Employee Unlimited on ten sub-accounts | $970 |
| Total before usage | $1,964 |
The agency recovers this by charging clients a monthly fee and marking up usage, which is the purpose of SaaS Mode.
Monthly or yearly billing?
Yearly billing gives two months free on every plan: $194 saved on Starter, $594 on Unlimited and $994 on Agency Pro. Usage, AI and add-ons are billed monthly either way. Pay monthly until your workflows are built and your texting registration is approved, then switch.
What happens after the GoHighLevel trial?
- The trial converts automatically. Billing starts when the 14 days end, on whichever plan you picked.
- Usage can be charged during the trial. Texts and calls are not free while you test.
- Texting may not be live yet. 10DLC registration has to be approved by the carriers before you can text from a local number.
Costs that are easy to miss
- Long texts cost more. Each 160 characters is a separate segment.
- Recording and transcription more than double the cost of a call. Together they add $0.0265 a minute to a $0.0166 outbound call.
- AI and add-ons are per sub-account. For agencies, these multiply by client.
- Premium support is $500 a month.
- Your time. HighLevel gives you a toolkit. Building pipelines, workflows, funnels and the 10DLC registration is your job, or you pay a freelancer to do it.
Which GoHighLevel plan should you choose?
| Your situation | Plan | Monthly price |
|---|---|---|
| One business, one to three locations | Starter | $97 |
| An agency with four or more clients, billing usage at cost | Unlimited | $297 |
| An agency selling the platform under its own name | Agency Pro | $497 |
Is GoHighLevel worth it?
For marketing agencies, usually yes. Unlimited users for a flat fee, low per-minute rates and white-labeling are real advantages, and no per-seat CRM matches them on price.
It is a less obvious fit for a single business. The product is organized around agencies and sub-accounts, the setup is do-it-yourself, and premium support is a $500 add-on.
How BaseCloud CRM compares
BaseCloud is our product, so read this section as the vendor’s view.
BaseCloud CRM is built for a single business, not for agencies. HighLevel’s subscription and per-minute rates are lower, and we will not pretend otherwise.
| GoHighLevel Starter | BaseCloud CRM Foundation | |
|---|---|---|
| Subscription | $97 a month | $699 a month for 5 users |
| AI, WhatsApp and e-signature | AI from $50 a month, WhatsApp $10 a month | Included |
| Outbound call | $0.0166 a minute, plus $0.0265 for recording and transcription | $0.14 a minute, recording and transcription included |
| Text | About $0.0115 | $0.02 |
| 10DLC registration | You do it | Handled for you |
| Built for | Agencies with many client accounts | One company and its team |
What BaseCloud adds is a complete system for one company: quotes and invoices, e-signature, a full business phone system with IVR menus and ring groups, and every feature on every plan. Our pricing page lists every plan and usage rate.
If you are comparing options, see our guides to HubSpot alternatives and Pipedrive alternatives, or start a 7-day BaseCloud trial.
Sources
Prices were checked on October 7, 2026 against these pages:
The worked examples are our own arithmetic from those rates.
Update log: first published October 7, 2026.
