Salesforce CRM pricing runs from $0 to $550 per user per month. Sales Cloud lists Starter Suite at $25, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550, plus a Free Suite at $0. Starter Suite bills monthly or annually, and every higher edition bills annually.
A ten-person team on Pro Suite pays $12,000 a year, and $15,000 once it adds the $25 per user API add-on. This guide covers what each edition includes, the add-ons that raise the bill, and when another CRM costs less for the same work. We developed BaseCloud CRM, so it appears in marked places. Every Salesforce figure comes from Salesforce’s own Sales pricing page, checked in October 2026.
How much does Salesforce cost?
For a team that wants a working sales CRM, the realistic starting point is Pro Suite at $100 per user per month. Starter Suite at $25 is cheaper and covers the basics, and the editions above Pro Suite add AI, security and data capacity.
A five-person insurance agency in Houston on Starter Suite pays $1,500 a year. The same agency on Pro Suite pays $6,000, and that gap buys customization, automation, quoting and forecasting.
Salesforce CRM pricing by edition
Salesforce prices each edition per user per month. The table shows what each one adds over the edition before it.
| Edition | Price per user per month | Billing | What it adds |
|---|---|---|---|
| Free Suite | $0 | Not shown | Not detailed on the pricing page |
| Starter Suite | $25 | Monthly or annual | Lead, account, contact and opportunity management, built-in sales flows, lead routing |
| Pro Suite | $100 | Annual | Greater customization and automation, sales quoting and forecasting |
| Core | $195 | Annual | Premier Success, Slack Business+, Tableau Next |
| Advanced | $395 | Annual | Enhanced security, more AI, expanded data capacity |
| Max | $550 | Annual | The full AI suite, Agentforce for Sales, Sales Planning |
Starter Suite and Pro Suite
Starter Suite gives a small team lead and opportunity management, built-in sales flows and lead routing, along with AI that syncs email and events. It is the only edition you can buy month to month.
Pro Suite is where most sales teams settle. It adds greater customization and automation plus quoting and forecasting, and it gives access to Salesforce’s AgentExchange. Premier Support is an add-on at this level.
Core and Advanced
Core, at $195, adds Premier Success and Slack Business+, with Tableau Next included. Advanced, at $395, adds enhanced security, more AI and expanded data capacity, along with Backup and Recover, Archive, Data Detect and Security Center. Salesforce notes that AI can be added to Core and above.
Max
Max is $550 per user per month. It includes the full AI suite and Agentforce for Sales, with Salesforce Spiff, Sales Planning, Salesforce Maps and Slack Enterprise+ alongside. It targets large organizations that have a revenue operations team to use all of it.
What Salesforce costs a team
A worked example shows how fast the totals move. A home-services company in Dallas has ten salespeople and chooses Pro Suite.
Ten users at $100 a month come to $12,000 a year. Adding the Web Services API at $25 per user per month adds $3,000, so the bill reaches $15,000. The same ten users on Core cost $23,400 a year, on Advanced $47,400 and on Max $66,000.
Those totals hold only for list prices. Salesforce directs readers to a sales representative for detailed pricing, so a negotiated quote can differ.
The add-ons and costs the edition price leaves out
The edition price covers the platform and the features listed against it. Salesforce lists several add-ons at “from” prices.
Agentforce for Sales starts at $125 per user per month and requires a conversation with sales. Sales Programs start at $100 and Revenue Intelligence at $220 per user per month. Revenue Cloud starts at $200 per user per month, and Partner Relationship Management at $10 per login per month.
Support and setup need their own planning. Standard support comes with every license, and Premier is included from Core upward. Salesforce’s pricing page gives no implementation fees, so a setup quote from a Salesforce partner is a separate line in the budget.
Salesforce pricing for small businesses
A small team has a few realistic paths. The Free Suite suits one person testing the product, and Starter Suite at $25 suits a team that needs a clean contact and opportunity list. Pro Suite suits a team that wants quoting, forecasting and automation, and it costs four times as much per user.
A four-person plumbing company in Fort Worth that quotes jobs from the field will land on Pro Suite, which is $4,800 a year before add-ons. Starter Suite looks cheaper, but it lacks the quoting and forecasting that Pro Suite adds.
When Salesforce is not the best fit
Salesforce suits organizations that want deep customization and plan to run a Salesforce admin. It fits less well when your team lives on the phone. As of our September 2026 check, Pro Suite has no built-in dialer, and texting needs its own contract.
It also fits less well when you want a flat price. The per-user bill rises with every hire, and the add-ons stack on top.
How BaseCloud CRM compares
BaseCloud CRM prices by package, not by user. Foundation is R4,999$699 a month with 5 users, and Growth is R9,999$1,299 a month with 15 users. Every feature is on every plan, including calling with recording and transcription, two-way business texting, WhatsApp, quotes and invoices.
Ten users on Growth cost R99,990$12,990 a year, against $15,000 for Salesforce Pro Suite with API access. The one-time R7,500$1,500 switch fee that moves your data across in 48 hours is waived on a two-year commitment.
See the full feature chart on our Salesforce alternative page, or compare more vendors in the CRM comparison. To see BaseCloud with your own sales process, book a demo.
