HubSpot CRM pricing starts at $0 for up to 2 users, then moves to per-seat plans. Sales Hub Starter lists at $20 a seat per month, Professional at $90 on annual billing and Enterprise from $150. Professional and Enterprise each add a required one-time onboarding fee of $1,500 and $3,500.
A ten-person sales team on Professional pays $10,800 a year in seats and $1,500 to get started, which is $12,300 in year one. This guide covers what each tier unlocks, where the bill grows, and when another CRM costs less for the same work. We developed BaseCloud CRM, so it appears in marked places. Every HubSpot figure comes from HubSpot’s own pricing page, checked in October 2026.
Is HubSpot CRM free?
Yes. The free HubSpot CRM is free for up to 2 users, with no time limit and no credit card. It holds 1,000 contacts and 1,000 records across the other standard object types, and it connects to Gmail and Outlook.
A two-person landscaping company in Austin can run its whole pipeline there, with contacts and deals on one screen and email beside them. The limit arrives on the third hire, or when the owner wants an automated follow-up. Automation, sequences and detailed reporting sit on the paid tiers.
HubSpot CRM pricing by tier
HubSpot prices its sales tools per seat per month. The table shows Sales Hub, HubSpot’s sales product.
| Tier | Price per seat per month | One-time onboarding | Workflows | Pipelines |
|---|---|---|---|---|
| Free | $0 for up to 2 users | None listed | Not shown | Not shown |
| Starter | $20 (listed) | None | Up to 50, restricted triggers | 15 |
| Professional | $90 annual, $100 monthly | $1,500 | Up to 300 | 100 |
| Enterprise | From $150 | $3,500 | Up to 1,000 | 350 |
Starter: $20 a seat
Starter is the first paid step. HubSpot lists it from $20 per seat per month. Its pricing page also shows $7 a seat next to a limited-time offer for new customers, so check what you would pay at renewal.
Starter caps you at 50 workflows with restricted triggers and actions, and 15 pipelines. It also includes 1 phone number, which a five-person roofing team in Dallas would share.
Professional: $90 a seat plus $1,500
Professional is the tier most sales teams need. It costs $90 per seat per month on annual billing and $100 on monthly billing, and it unlocks up to 300 fully customizable workflows and 100 pipelines. It also allows up to 3 phone numbers and 10,000 email templates.
HubSpot’s pricing page states that the cost shown does not include the required, one-time Professional Onboarding fee of $1,500. That fee is the same at 2 seats or 20.
Enterprise: from $150 a seat plus $3,500
Enterprise starts at $150 per seat per month and carries a $3,500 onboarding fee. It lifts the limits to up to 1,000 workflows and 350 pipelines, with up to 5 phone numbers. It fits a multi-team organization with a sales operations person, not a ten-person office.
What HubSpot costs a team
Seat price multiplied by seats is only the start, so here is a worked example. A home-services company in Phoenix has ten salespeople and a coordinator, and they choose Professional on annual billing.
Ten seats at $90 a month come to $10,800 a year. Add the $1,500 onboarding fee and year one costs $12,300, then $10,800 a year after that. On monthly billing the seats cost $12,000 a year, so annual billing saves $1,200.
Adding one more salesperson mid-year adds $90 a month for that seat. The onboarding fee does not repeat.
The costs the tier price leaves out
HubSpot’s per-seat figure covers the seat and its tier limits. It leaves out several things you plan for separately.
Onboarding is the largest, because Professional and Enterprise both require it. Usage limits are next: Starter allows 1 phone number, Professional up to 3 and Enterprise up to 5, so a team with a number for each office pays attention to the tier. HubSpot also lists the Sales Hub free offer for 2 users only, so a third user means leaving Free.
As of our September 2026 check, one-to-one texting did not appear on any Sales Hub tier. A team that texts customers about appointments adds a separate tool and a second bill.
HubSpot CRM pricing for small businesses
A small team has a clear choice. Up to 2 people with simple needs fit the free CRM. Three to five people who need automation and a proper pipeline usually land on Professional, because Starter’s 50-workflow cap and single phone number run out quickly.
A five-person Professional plan costs $5,400 a year in seats plus $1,500 in onboarding, so $6,900 in year one. That is a real commitment for a company that has not yet written down its sales process.
When HubSpot is not the best fit
HubSpot suits teams that want one platform for marketing and sales and are happy to pay per seat. It is a weaker fit when your team texts customers daily and wants those texts on the client record.
It also costs more as you hire, because every new salesperson adds a seat. A team that prefers a flat package price, or wants the setup done for it, will find the per-seat bill and the separate onboarding fee harder to plan around.
How BaseCloud CRM compares
BaseCloud CRM prices by package, not by seat. Foundation is R4,999$699 a month with 5 users, and Growth is R9,999$1,299 a month with 15 users. Every feature is on every plan, including calling with recording and transcription, two-way business texting, WhatsApp, quotes and invoices.
Ten users on Growth cost R99,990$12,990 a year. The one-time R7,500$1,500 switch fee that moves your data across in 48 hours is waived on a two-year commitment. HubSpot Professional for the same ten users is $12,300 in year one, so the totals are close and the difference is what the money buys.
See the full feature chart on our HubSpot alternative page, or compare more vendors in the CRM comparison. To see BaseCloud with your own sales process, book a demo.
