BaseCloud is now a referral partner of Stock2Shop, a Cape Town company that keeps an ERP and an online store in sync. If your business runs an ERP, sells online and retypes web orders by hand, we can introduce you to their team. Stock2Shop does the integration work and supports it afterward, and BaseCloud CRM stays where your sales conversations live.
A CRM does not control your stock or your product pages, and an integration service does not keep your calls and quotes. Each does one job, so we point you to the specialist for the one we do not do.
What Stock2Shop Does
Stock2Shop connects ERP and accounting systems to online sales channels. The ERP list on its home page includes Acumatica, Microsoft Dynamics NAV, SAP Business One, SYSPRO, Xero, several Sage products and custom databases. The channel list includes Shopify, WooCommerce, Magento, Amazon Marketplace and its own B2B Trade Store.
The point of the connection is that the ERP stays in charge. Stock and price changes made there flow out to the channels, and Stock2Shop describes the same sync for online orders, which it validates and raises in the ERP as sales orders or invoices. Nobody on your team types a web order into the accounting system a second time.
Stock2Shop does not publish prices. Its partners page points to a conversation with its team, so any quote comes after that.
The Stock2Shop Partnership: What It Means for You
This is a referral partnership. When a BaseCloud client needs an ERP and an online store connected, we introduce them to Stock2Shop. Stock2Shop’s partners page says its referral partners earn commission on introduced clients, and that it does the integration work and supports it afterward.
The two products stay separate, each with its own setup and its own support. We are not announcing a merged product or a joint integration. The value is a short path to the right specialist.
The introduction also works in the other direction. ERP consultants and agencies who send clients to BaseCloud can join our partner program, which pays 40% recurring commission on each referred subscription while the membership stays active.
Stock2Shop is based in South Africa, and its sign-up page lists operating hours of 08:00 to 17:00 (UTC+2) on weekdays. That day ends at about 9 or 10 a.m. Central time, so a US team should book calls early.
Who Should Ask for an Introduction
Stock2Shop’s partners page speaks to businesses that run Sage, Acumatica, SYSPRO or SAP Business One and sell online. Two signs the introduction is worth your time: your team retypes web orders by hand, and the stock count on your website drifts away from the warehouse.
A business with no ERP yet is a different case. Stock2Shop connects an ERP you already run, so the ERP decision comes first.
Four details make the first conversation faster: the ERP you run, the store platform you sell on, your sales model and roughly how many products you list.
How the Pieces Fit Together
Four layers sit behind a business that sells online from an ERP. Each has a different job, and keeping them apart makes the setup easier to plan.
| Layer | What it handles | Examples |
|---|---|---|
| ERP or accounting system | Stock, prices, orders, invoices and ledgers | SYSPRO, Acumatica, SAP Business One, Xero |
| Online store or marketplace | Product pages, checkout and the B2B portal | Shopify, WooCommerce, Magento, Amazon |
| Integration layer | Syncs products, stock, prices and orders between the ERP and each channel | Stock2Shop |
| CRM | Contacts, emails, calls, texts, quotes and follow-ups | BaseCloud CRM |
Once an order lands in the ERP, your sales team still needs to know what the buyer asked on Tuesday’s call. This is where BaseCloud CRM comes in, with calls, texts, WhatsApp and email on one client record, plus the quotes and invoices for that client.
BaseCloud connects to accounting through workflow tasks for QuickBooks Online and Xero. The QuickBooks task creates and finds invoices and customers, and it records payments, and a QuickBooks trigger starts a workflow that marks the BaseCloud invoice paid when a customer pays in QuickBooks. Other systems connect through Webhook Out, which sends data to any web service, and the full list of integrations is on our site.
BaseCloud also has accounting of its own, but BaseCloud Books does not keep stock counts. A business that holds inventory still needs an ERP or an inventory system.
Ask for the Introduction
Running an ERP and selling online? Contact us with your ERP and your store platform and we will make the introduction.
