Why Visitors Aren’t Enquiring
You’ve invested in traffic, but enquiries aren’t coming in. Industry averages show only 2–5% of website visitors convert. BaseCloud clients, however, often see a 7% conversion rate. Here’s how to remove friction and turn more visits into enquiries.
Make the Form Easy to Find
Problem: Visitors scan your homepage in seconds. If the contact form sits below the fold, many never see it.
Fix: Place a concise form or a clear enquiry module near the top of key pages.
Result: More visitors notice the form and submit enquiries.
Let CTAs Jump Straight to the Form
Problem: A visitor clicks a Call-to-Action and lands on a different page, then has to search for the form.
Fix: Link CTAs to an on-page anchor that scrolls smoothly to the form or opens it in a modal.
Result: Fewer clicks, less friction, and higher form completion.
Build Trust Near the Form
Problem: Long forms with no social proof make visitors hesitate.
Fix: Add testimonials, ratings, case studies, or client logos close to the form.
Result: Confidence increases and more visitors complete the form.
Speak to the Visitor’s Needs
Problem: Headlines focus on your company rather than the visitor’s problem.
Fix: Lead with outcomes and benefits that address the visitor’s goals.
Result: Stronger relevance and more motivated enquiries.
Ask Fewer Questions
Problem: Overly long forms feel intrusive and time-consuming.
Fix: Keep fields to essentials—name, email, and one qualifying question. Save detailed questions for follow-up.
Result: Higher submission rates without sacrificing lead quality.
Get a Conversion Audit from BaseCloud
Not sure where the leaks are? BaseCloud offers a quick conversion audit to pinpoint friction and opportunities. With smart automation and focused UX improvements, many clients reach a 7% conversion rate, outperforming the average.
Ready to turn visitors into enquiries? Sign up for a free audit today.
